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SEO & Content Marketing

Search Engine Optimisation and Content Marketing aims to organically elevate your website’s visibility in search results.

Why implementing an SEO strategy?

By developing a solid SEO & content marketing strategy, you can elevate your website’s ranking, generate more leads, boost sales, and enhance revenue.

Content Audit

From the content describing your products or services, to your blog article will determine the success of your seo strategy. It is important to create quality and relevant content for both your visitors and the google search engine.

User Experience

The user experience when visiting your website is something that is increasingly appreciated by the google search engine. The structure of your website, as well as the linking in and out of it will be fundamental to define a good visit.

Technical SEO

Technical SEO, the foundation of a successful online presence, ensures that your website is crawlable, indexable, and user-friendly, making it a prime contender for top search engine rankings.

In the competitive landscape of digital marketing, it can be difficult to gain visibility and stand out from the crowd. Users primarily turn to search engines like Google to find the products or services they need. Since Google accounts for a massive 94% of online searches, having a strong presence on this platform is crucial for businesses looking to attract customers.

This is why many companies invest significant portions of their marketing budgets in paid campaigns. While these campaigns can yield immediate results, they can be expensive to maintain over time. So, how can businesses achieve sustainable growth and visibility without breaking the bank? The answer lies in SEO.

SEO, unlike paid campaigns, offers a long-term investment strategy that doesn’t require immediate financial outlays. While it may take some time to see results, SEO can yield significant growth over time as your website gradually climbs the search engine rankings.

By incorporating SEO into their digital marketing strategies, businesses can diversify their efforts and ensure sustainable growth. SEO allows them to reach a wider audience, attract more customers, and ultimately boost their bottom line.

My SEO Experience

  • As the EMEA Content Marketing Manager for English Live, I played a pivotal role in shaping the SEO strategy with a focus on KPIs such as organic traffic, brand awareness, and lead generation for both marketing and sales.
  • I strategically planned SEO efforts, conducted extensive keyword research, adapted the SEO strategy from the Spanish market to the broader EMEA region, and improved user-centered content presentation, including the transition from image banners to HTML banners.
  • Effective content management involved creating and automating content with a forward-looking approach, coordinating with translators and copywriters. I also delved into data analysis, establishing a global taxonomy for URLs and crafting a comprehensive funnel dashboard incorporating data from various sources.
  • Key Achievement: Successfully revamped all EMEA blogs through meticulous SEO audits, content restructuring, removal of outdated and duplicated content, and the inclusion of HTML banners in new markets. This overhaul also involved the creation of relevant infographics to enhance SERP features and optimization of images and banners.
  • In the role of Digital Marketing Specialist at English Live, I joined the Barcelona Marketing Team and reported directly to the EMEA Marketing Manager. My primary focus was on the relaunch of the EF English Live ES website, exclusively online. I aligned all website content with a robust SEO strategy, including keyword research, product differentiation from the Mexican site, and content updates within the CMS (AEM).
  • I also restructured the site architecture, created e-commerce pages, and crafted copy for advertisements and social media campaigns. Additionally, I led local marketing actions, devised campaigns, and reviewed Google and Facebook ads campaigns.
  • Key Achievement: Significantly contributed to KPIs related to growth, brand awareness, traffic, lead generation, and revenue. Successfully executed inbound campaigns for database growth, utilizing lead magnet campaigns and CRM lead nurturing journeys.
  • As a Marketing Intern at English Centers, I collaborated with the Marketing Manager on various projects, focusing on the creative aspects of campaigns and actions across all channels. Our shared KPIs included growth and revenue. My responsibilities encompassed content creation for social media, CRM promotional campaigns, ad content, and website updates.
  • Key Achievement: Successfully relaunched the local EF English Centers website, which involved comprehensive keyword planning, UX/UI enhancements tailored to the local market, mobile optimization, and the refinement of on-page elements such as titles, headers, and footers. I also created specific pages aligned with user intent and product offerings, undertook pillar content and cluster content planning, and optimized the blog section for local SEO, including internal linking improvements.

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