Growth Marketing
Expertise
Growth Marketing Manager with 8+ years of experience delivering impactful growth through creative campaigns across multiple channels. Proven ability to boost brand awareness, improve marketing performance, and strengthen customer connections. Data-driven marketer with expertise in SEO, email automation, paid advertising, and social media. Thrives on using data analysis to craft successful marketing initiatives.
Organic Growth Manager
Designing and executing scalable acquisition strategies across SEO, paid, and product-led growth. Focused on sustainable traffic, revenue impact, and measurable experimentation.
Improving funnel performance through structured testing, behavioural analysis, and UX iteration. Turning traffic into revenue by removing friction and validating changes with data.
Aligning user experience with business goals through data-driven design decisions. Bridging the gap between product, design, and marketing to increase engagement and retention.
Building and leading cross-functional teams across SEO, content, and growth. Setting clear priorities, driving accountability, and developing talent in fast-paced environments.
Scaling organic growth across multiple markets with localisation strategies, hreflang implementation, and region-specific keyword targeting.
Opening the world through education
SEO & Content Marketing Manager
Created and executed the Inbound Marketing Strategy from scratch in the EMEA Markets.
Planned the content creation and optimization for all channels: Social Media, Emailing, Blogging and Paid Advertising according the brand guidelines.
Restructured the content of the EMEA content marketing websites in order to increase ranking, traffic and lead conversions.
Planned and created acquisition automated journeys in order to nurture marketing leads and increase conversions.
2019
Digital Marketing Specialist
EF English Live
Social Media
Defined all the Social Media and Email Marketing content strategies from scratch.
Content Design
Re-designed all content in accordance with brand guidelines for all channels.
Brand Awareness
Optimised organic conversions and brand awareness through content marketing strategies.
2018
Digital Marketing Intern
EF English Centers
Search Engine Advertising
Developed and optimise lead generation campaigns on channels such as Facebook and Google Ads.
SEO & Social Media
Created blog content enhancing SEO and establish a creative content calendar for Social Media Networks.
Email Marketing
Redesign an email marketing strategy from scratch, creating lead generation campaigns and organic content.
Digital Strategy & Creativity
Universitat Autònoma de Barcelona
Barcelona, 2018
Introduction to Digital Marketing. Development and execution of digital campaigns according to an established strategy.
Creation of paid campaigns and introduction to SEO and Content Marketing.
Universidad Rey Juan Carlos
Madrid, 2017
Strategic management
Distribution channels
Marketing and E-Commerce
Marketing and Market Research
Financial Economics and Accounting
Business Organization