A common mistake when creating a marketing strategy is to think about each channel separately. But the reality is very different. Our users will be able to hear from us via social media, search engine or any other channel. And, once they are interested in our product, they will be able to get in touch with us in one of these.

It is therefore important to be clear that automating your campaigns across different channels is essential to ensure a consistent conversation. For example, if you have a list of leads that you have obtained through your website, it could be interesting to create a campaign on Social Media with a specific message for these users who have already visited our website.